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P R O J E C T :
T-Mobile Twitter Sweepstakes
A high-performing social strategy to increase followers, engagement, and conversions was to implement sweepstakes or contests on T-Mobile's Twitter channel. Customers and prospects alike show their enthusiasm for free money, and on a holiday notorious for people forgetting to buy gifts, T-Mobile was their hero.
My approach: Instead of throwing roses and chocolates on social, I was inspired by the double heart emoji and monochromatic gradients to give this sweeps energy and a tie back to T-*mobile*. Noting this was exclusive to Twitter, I added its UI in each asset to further drive home why viewers should follow @TMobile. Free money just for tweeting? Aw, yeah!
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