I'm Annie, but most call me a-g.
Seattle was my home for the past 10 years. Originally from Norcal, I ventured up north to discover an internship that didn't involve pouring coffee. And now I'm back in the Bay Area to find my next career opportunity.
Over the last decade, I've produced motion design animations, lead social strategy and designed web pages among other ad hoc requests. My title has changed to seasoned, yet always learning creative. I have enjoyed working for the like of Tillamook, T-Mobile, Wunderman Thompsan, Navitas Organics and currently am looking for my next full-time role.
Outside my WFH office, you can find me walking our 100 lb. malamute Roux, experimenting with artful plating in the kitchen, researching aesthetic restaurants + coffee shops or planning another trip along the West Coast.
What I can do for you:
motion design, graphic design, kinetic typography, web design, GIPHY stickers, Reels, TikToks, social paid advertising, brand identity, product videography, product photography, user interface design (ui), 2D animation
Design Process
Check out my journey from inspiration to creation.
While my everyday encounters often inspire thought starters, I typically begin my process post briefing. This involves looking at social, images + videos that capture the emotion we want the viewer to feel or trend reports outlining techniques that engage the target audience of the campaign.
I’m searching for an emotional connection that captures my attention and guides me toward a concrete creative direction.
Visually this looks like a mood board and is presented and approved collaboratively before a vision is introduced.
INSPIRATION
This is where the fun takes place.
To put it plainly, initial pen to paper, or mouse to Creative Cloud isn’t the prettiest thing in the world. But that’s what makes design a-ha moments so rewarding!
Seeing the vision come to life, and experiencing those “click moments” makes the anticipation to showcase where I landed that much sweeter.
In my experience, I have learned that presenting multiple options before committing to the next step is the best path toward final approval. Any project I work on is a partnership and will be creatively problem-solved together.
VISION
This is the ‘get it done’ phase.
I’m off to the digital races and capturing the essence of a brand with each keyframe, line of copy, or logo iteration. Using storyboards or sketches as my framework, I aim to visualize the project from a holistic standpoint and then break it down into individual chunks to produce.
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After a few rounds of revisions and reviews, I move forward into final delivery, but also understand that creative production is fluid. Execution means ‘how you get it done’ but I am always open to making additional edits to see it through to 'getting it done'.
EXECUTION
Work Experience
Manager, Social STRATEGY
Tillamook County Creamery Association
October 2021 - May 2022
Led social strategy and community management for farmer-owned co-op. Managed internal social team and external creative agency, owned brand campaign development and defined how Tillamook content showed up both visually and through its tonality. Launched organic TikTok presence.
Content Creation and Copywriting: concepted and created end to end content creation with focus on video. Identified new features and platform updates to further scale reach, leading to multiple videos with 20k+ views organically. Wrote owned creative copy for brand seasonal campaigns, evergreen, fan reshares and replies to consumers.
Strategy and Social Listening: delivered 2022 Social Strategy deck outlining goals, best practices, key strategies and opportunities in the social space. Routinely sourced and fostered 1:1 connections with Tillamook and prospect fans on priority platforms TikTok, Instagram and Twitter. Sharp copy ideation generated over 10 posts with 2000+ likes on an individual reply and a 107% increase in followers over 7 months.
Campaign Development: collaboratively developed seasonal brand campaigns centered on specific Tillamook products alongside Channel Leads. National Cheddar Day strategy generated an average 6.5% engagement rate on Instagram through headline-worthy giveaway of 113 swag bags celebrating TCCA’s years of dairy production and amplification of cheesy merchandise.
MOTION AND DIGITAL DESIGNER, CREATIVE STUDIO, T-MOBILE
T-Mobile
May 2018 - October 2021
Digital and motion designer for T-Mobile's website, app, email and brand social channels (Facebook, Twitter, Instagram). Utilized for strategically advising new designers on how to marry over 150 partners to the T-Mobile Tuesdays style guide and produce bold approaches to social and web user experiences.
Motion Design and Video: Consistently recognized by leadership for monitoring and folding illustrative and mixed media design trends into engaging social, app and web content. Valued as 1 of 3 motion designers out of 15 designers on our team. Trusted as a lead videographer during shoots.
Creative Collaboration and Web Design: Reviewed creative briefs weekly, collaborating with Copywriters, Creative Leads, Marketing Managers and designers to successfully take dynamic user experiences from concept to completion. Worked on multiple projects simultaneously, ranging from device lock-ups to building new landing pages for T-Mobile initiatives and partnerships (Live Nation).
Product Photography and Videography: Trusted as lead product photographer and editor for T-Mobile Tuesdays products involving concepting, shooting, post-production edits (After Effects, Premiere, Photoshop) and final layout edits on social and webpages.
"Thank you, Annie, for the amazing images you capture of the
T-Mobile Tuesdays swag items. The Pride tumbler images were wonderful and I appreciate you driving to many different locations to capture all of the options. You always make the giveaway items come to life so the customers can imagine using them while out and about. Thanks for making T-Mobile Tuesdays look so good. We value your awesome photography skills and your keen designer eye. thank you!!!!!!" - Senior Marketing Manager
social media manager
T-Mobile
July 2015 - May 2018
Community Manager, channel manager and real-time content creator for T-Mobile B2C and B2B channels. Led design strategy for ongoing customer appreciation program T-Mobile Tuesdays, pitched tweets aligned to daily Twitter trends, and owned editorial calendar and final publishing across brand channels.
Design and Engagement: collaborated with cross divisional departments on launch day of T-Mobile Tuesdays app, administering reactive engagement strategy for the ongoing customer appreciation program to 50+ new, global community managers and monitoring their response times. Owned social media content creation from Sept 2016, saving T-Mobile $200K+ through in-house, weekly production.
Concepted and design 14 custom videos for one of the highest performing organic Twitter campaign for T-Mobile Tuesdays with 600M impressions, 5K-13K replies per post and 40K acquired followers in one day.
Community Management and Data Visualization: developed core Community Management Playbook outlining responsibilities, publishing, Sprinklr structure, and campaign approval process. Owned the design of social listening dashboards for C-Suite, executive teams, and surrounding campus, identifying and implementing opportunities to respond to top tier influencers.
Event partnerships: executed editorial calendars, real-time content creation and communication with internal and external partners. NYC to Seattle bicoastal campaign brought New Year’s Eve 2016 to life, yielding 95.2M impressions, and 62K engagements across Twitter, Facebook and Instagram. Live tweeted from the @TMobile social lounge at MLB’s Home Run Derby, generating 650K views on Twitter by game’s end.
content strategist
and community manager
Wunderman Thompsan
June 2014 - July 2015
Daily monitoring and management of Microsoft’s premiere B2B content marketing program across the Microsoft for Work and Microsoft Enterprise social channels. Strategically tailored based on each platform, I curated credible trending content, pitched deep-dive concepts to align with client expectations and applied analytic learnings to drive demand generation. Established an influential online voice during large-scale Microsoft events such as #CONV15, #MSIgnite, #Build2015, contributing to increased followers and engagement
Account management: Worked directly with Worldwide Enterprise Marketing Social client, curating actionable thought leadership content targeted to high level ITDM’s and BDM’s, moderating invitation-only networks on Yammer & LinkedIn, and designing analytic reports recapping global Microsoft events such as Hannover Messe 2015, and the National Retail Federation 2015.
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Impact: Increased Enterprise followers by 31%, average retweets by 163%, favorites by 357%
barista
Starbucks
June 2009 - August 2010
Prepared drinks, took orders for customers in a fast-paced, high-stress environment. Consistently recognized for high quality service and positive attitude when challenged with unsatisfied customers. Praised for exceptional work ethic, and ability to multitask in a hectic and demanding environment.