P R O J E C T :
T-Mobile set out to create their first ever loyalty program with one key goal in mind: thank customers for choosing T-Mobile. Giving away free stuff and great deals every week, Tuesdays were forever changed without customers being conned into spending more, staying longer, collecting points, or doing anything extra. Expectedly the thrill of a free Domino’s two-topping pizza, 25 cents off Shell gas, and a free Wendy’s frosty on Launch Day won over America.
We had their attention, now how could we capture their interest every Tuesday on our social and digital channels?
F R O M A G L A N C E :
With the reins to lead the social design strategy for 3 years, every partner was a new relationship. What was their favorite color? What was their personality like? How can we look good together? No matter if they were a gamer, or more the foodie type, my goal was and continued to be producing media for brand partners that was:
engaging | curiousity-stoking | sharable
SOCIAL STRATEGY | MOTION DESIGN | PARTNERSHIPS
500+ pieces of original social content
80+ partners like shell, taco bell, and dunkin'
$1M+ given away in epic social and app contests
"She is an integral part of our team and her superpower is turning the weirdest of partner assets into fun and engaging creative. Thanks for all that you do, Annie!"
PHOEBE CUTTER / MANAGER, CREATIVE DIRECTION