P R O J E C T :
Pets may not have a phone line, but they sure are part of the T-Mobile Tuesdays family. Noting social engagement for previously animal-approved giveaways were a hit on Twitter, we wanted to walk the extra mile, treating Barkbox to additional exposure on longer-form IGTV.
F R O M A G L A N C E :
FROM A GLANCE:
IGTV was in its infancy when Barkbox joined T-Mobile Tuesdays' roster, giving our team the perfect opportunity to experiment with this feature while the algorithm was hot. Feeding a copywriter my vision for the tonality, and storytelling, our collaboration produced the 2nd most viewed IGTV video on T-Mobile's channel in 2020, garnering: