P R O J E C T :
T-Mobile Tuesdays product photography
Every month, T-Mobile thanks customers with exclusive deals from brands they love—just for choosing T-Mobile. A free BK Whopper, or $2 off Dunkin' excites customers in the T-Mobile Tuesdays app, but something about getting tangible, branded items is what really ignites this audience. As the lead product photographer and videographer, I aimed to capture this anticipation through candid, relatable selects and high-contrast, textured backgrounds. Incorporating seasonality through color and composition also invited viewers to imagine themselves enjoying the giveaway, and in turn, be inspired to find their nearest T-Mobile store.
F R O M A G L A N C E :
By moving campaign production from an agency to an in-house team of three in 2016, we saved the company more than $200k and paved the groundwork for the customer appreciation program's content creation strategy moving forward. T | Studios now has 100+ creatives who relied on my legacy development of the design strategy, and trusted me as the sole product photographer for T-Mobile Tuesdays "swag".
PHOTOGRAPHY | APP CARD | SOCIAL | WEB
"Thank you, Annie, for the amazing images you capture of the T-Mobile Tuesdays swag items. The Pride tumbler images were wonderful and I appreciate you driving to many different locations to capture all of the options. You always make the giveaway items come to life so the customers can imagine using them while out and about. Thanks for making T-Mobile Tuesdays look so good. We value your awesome photography skills and your keen designer eye. thank you!!!!!!"
JENNIFER O'REAR / SENIOR INTEGRATED MARKETING MANAGER